DMAX
6NATIONS

In 2017, DMAX hosted the popular 6Nations rugby tournament and at Flopicco we were asked to create the visual identity and campaign. We directed and produced two teaser videos, designed an onscreen promo toolkit to support the whole event and a print advertising campaign featured in newspapers and billboards. The brand we created feels bold, rough, glorious and it's derived from DMAX's original brand.

DMAX 6 NATIONS_Mooboard.jpg
DMAX 6 NATIONS_Big Type.jpg
DMAX 6NATIONS_Mad GIF Smaller.gif
DMAX 6NATIONS_GIF Teams Alternative Light.gif
DMAX 6NATIONS_GIF Closing.gif
DMAX 6NATIONS_Pointer Light.gif
DMAX 6NATIONS_Bumper DPLAY.gif
DMAX 6 NATIONS_VS.jpg
DMAX 6NATIONS_GIF Closing Alternative.gif

Starting from the main identity, we derived a small package for Rugby Social Club, a live show featuring post-match comments, results and rankings. The elements of the brand are combined with an alternative fresh color palette and a bespoke logo.

DMAX 6 NATIONS_Logo.jpg
DMAX 6 NATIONS_Esordienti Footage.jpg
DMAX 6 NATIONS_Matches Footage.jpg
DMAX 6 NATIONS_Results.jpg
DMAX 6 NATIONS_Quote.jpg
DMAX 6 NATIONS_Studio.jpeg
DMAX 6 NATIONS_Classifica Footage.jpg

Client: Discovery
Agency: Flopicco, Rome

Creative Direction: Florencia Picco
Art Direction, Design & Motion: ELIA™
Additional Motion: Marco Salemi
Print Design: Romina Giarrizzo

Indietro

MATERIA • Branding
Avanti

EI • DeepTech