TRACK
HEAR YOUR EYES
TRACK is the title of a school project made at IED, Istituto Europeo di Design. Together with my dear friend and colleague Cecilia Troiani, we envisioned a TV Channel about music with a focus on the personal experience attached to it. Everything from video shootings, to photography, to type animation, is handmade to give a realistic sensory suggestion and to trigger an emotional memory of a music related experience. We directed, designed and edited two IDs and a promo toolkit.
The Promo Toolkit is the design package used to showcase information about the upcoming television show. We used handmade elements such as paper, prints and plastic films to create open, lower thirds, transitions and endpage.
Besides the main Ident video, we created an experimental type ID which delivers the theme of our channel. We wrote a script and created handmade layouts using prints, plastic films, water, ink and glue.
Project made at IED, Istituto Europeo di Design, Rome
Creative Direction: Mauro Zinni, Laura Argibay, Giuseppe Coccoli
Art Direction, Shooting, Design & Motion: Cecilia Troiani, ELIA™